LCG is evolving

LCG is evolving

London Capital Group has consolidated its Capital Spreads and London Capital Group brands under 1 global brand identity and will now trade as LCG.

The company has also announced the launch of a powerful new multi-device platform called LCG TRADER. Find out more about LCG’s new retail spread betting and CFD trading platform by visiting their website at or by watching this short video.

Why are we doing it?

The bold rebrand has been part of a major restructure undertaken by the new senior management team over the last year and reinvigorates a sleeping giant in the UK online trading space, positioning LCG as a serious and viable alternative to other spread betting providers.

Charles Henri Sabet, Group Chief Executive at LCG said, “My aim was to evolve the business from its strong reputation and heritage as a retail-facing spread betting provider into a global powerhouse in the online trading space; the launch of and LCG Trader is a big step towards achieving that.”

Where will this impact?

The launch will focus on the UK market first with international expansion and product extension following soon after. European and Middle Eastern markets are a strong priority for Mr Sabet.

Why is it good for clients?

LCG has spent the last 12 months investing in a major restructuring of all parts of its business, from a new senior management team and fresh talent to a clearer strategic focus and new IT infrastructure coupled with the latest trading technology.

The result of this large scale investment will be a better all-round trading experience for the retail client. LCG’s market-leading trading technology will be more accessible and better priced and will feature an improved client on-boarding process with enhanced client service levels.

Victoria Webb, Head of Trading Services at LCG said, “We now have one of the best client service teams in the spread betting industry and a trading platform which delivers a competitively priced, powerful, multi-device experience for our clients.”